SEO Tools

13 Best SEO Tools That Are 100% Free To Use By Marketers

In today’s digital world, search engine optimization (SEO) is crucial for any online business or website.

However, mastering SEO can be tough without the right tools to help you along the way.

Luckily, there are numerous free SEO tools available that can make your life easier and boost your website’s ranking on search engines.

Are you looking for the best SEO tools to improve your website’s search engine ranking? Do you want to boost your online presence without breaking the bank?

Look no further than these 100% free SEO tools!

In this blog post, we’ll explore the best 13 best SEO tools that are completely free of charge!

Whether you’re a seasoned SEO expert or just starting out with optimizing your website, these free tools will provide valuable insights and help take your site to the next level.

13 Best SEO Tools for Auditing & Monitoring Your Website

best seo tools


KWFinder is a powerful keyword research tool that helps businesses and website owners identify high-value keywords with low competition.

The tool provides users with an easy-to-use interface that allows them to perform keyword research, competitor analysis, and rank tracking.

One of the standout features of KWFinder is its ability to provide users with hundreds of long-tail keyword suggestions based on their inputted seed keywords.

KWFinder seo tool

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These long-tail keywords are often easier to rank for than broader terms, making them valuable for smaller websites or those just starting out in SEO.

In addition to its keyword research capabilities, KWFinder also offers a range of other useful tools such as SERP analysis and backlink analysis.

This makes it a great all-around SEO tool for both beginners and experienced marketers alike.

KWFinder is one of the best SEO tools available today due to its ease of use, comprehensive features, and affordability (especially compared to more expensive alternatives).

If you’re looking for an effective way to boost your website’s search engine rankings without breaking the bank, then look no further than KWFinder!


MozBar is a free browser extension that provides an all-in-one SEO toolbar for online marketers and website owners. It’s one of the most popular SEO tools out there, providing instant access to crucial metrics on any webpage.

With MozBar, you can easily check the page authority and domain authority of your competitors’ websites. You can also analyze their backlinks, see their top keywords, and get a quick glance at on-page elements like title tags and meta descriptions.

One of the best things about MozBar is its ease of use – simply download it as a browser extension and start using it right away.

Plus, with regular updates to stay up-to-date with Google algorithm changes or other major developments in search marketing, you’ll always have access to cutting-edge insights.

MozBar is an essential tool for anyone serious about improving their website’s SEO performance.

So if you’re looking for a powerful yet simple way to optimize your web pages for better search engine rankings, give Mozbar a try!

Screaming Frog

Screaming Frog is a website crawler that allows you to audit and analyze your website’s SEO performance. It can crawl thousands of URLs in minutes, providing valuable insights into both on-page and off-page optimization.

One of the main benefits of Screaming Frog is its ability to identify technical issues that may be hindering your site’s search engine rankings. This includes broken links, duplicate content, missing meta descriptions, and more.

In addition to identifying technical issues, Screaming Frog also allows you to analyze on-page elements such as title tags, header tags, and keyword usage. You can even use it to extract data from pages such as page speed metrics or structured data.

Screaming Frog also provides a visual representation of your site structure through their “spider” feature. This gives you an overview of how pages are linked together on your site which can help inform your internal linking strategy.

Screaming Frog is a powerful tool for any SEO professional looking to improve their website’s performance. Its extensive features make it an essential part of any SEO toolkit – especially considering it’s free!


Serpstat is a powerful SEO tool that offers a range of features to help businesses optimize their online presence.

One of its main benefits is the ability to conduct in-depth keyword research, allowing users to identify keywords with high search volumes and low competition.

With SERPStat, users can also analyze competitor websites to gain insights into their backlink profiles, top-performing pages, and overall traffic metrics. This information can be used to inform your own SEO strategy and improve your website’s rankings.

Another standout feature of SERPStat is its site audit tool, which scans your website for technical issues such as broken links or missing meta tags.

This helps you identify areas for improvement and ensure that your website is fully optimized for search engines.

Serpstat is an incredibly valuable tool for any business looking to improve its online visibility. With its comprehensive range of features and user-friendly interface, it provides everything you need to take your SEO strategy to the next level.


SmallSEOTools is a popular suite of free SEO tools that are incredibly helpful for website owners, bloggers, and digital marketers.

The platform offers over 100 tools covering various aspects of SEO optimization such as keyword research, plagiarism checkers, backlink analysis, and more.

One of the standout features of SmallSEOTools is its simple interface which makes it easy for beginners to use.

Additionally, many of the tools provide detailed instructions on how to use them effectively.

Amongst their most popular tools is the plagiarism checker which helps users ensure that their content is original and not copied from other sources.

They also have a grammar checker tool that can help identify grammatical errors in your content.

SmallSEOTools also has an image compression tool that allows you to reduce the size and optimize your images without losing quality. This feature can be particularly useful for improving page load times on your website.

SmallSEOTools provides a vast array of free SEO tools that anyone can use to improve their website’s search engine rankings. With no subscription or payment required – it’s definitely worth checking out!


Ubersuggest is a free SEO tool that provides users with keyword research, competition analysis, and content ideas.

It was developed by Neil Patel, a well-known digital marketer who has helped many businesses grow their online presence.

With Ubersuggest, you can easily find relevant keywords for your business and see how difficult it would be to rank for them in search engines. The tool also shows you the estimated traffic that each keyword could bring to your website.

Another great feature of Ubersuggest is its domain overview section where you can analyze any website’s organic search traffic and backlink profile. This allows you to see what strategies your competitors are using and adjust your own accordingly.

Additionally, Ubersuggest offers content ideas based on popular topics related to your niche or industry. This feature helps ensure that your content remains fresh and up-to-date while targeting the right audience.

Ubersuggest is an excellent option for those looking for a comprehensive SEO tool at no cost. Its user-friendly interface makes it easy even for beginners to dive into the world of SEO without breaking the bank.


SEORch is a comprehensive SEO tool that offers a wide range of features to improve your website’s search engine rankings. One of the standout aspects of SEORch is its user-friendly interface, which makes it easy for beginners and experts alike to navigate.

With SEORch, you can perform keyword research, track your site’s position in search results, analyze backlinks, and much more.

The platform also provides detailed insights into competitors’ websites, allowing you to identify areas where you can improve your own content strategy or link-building efforts.

Another key feature of SEORch is its auditing capabilities. With just a few clicks, you can quickly identify any technical issues that may be holding your site back from ranking higher in search results.

These reports are presented in an easy-to-understand format with clear action items for improvement.

SEORch is an incredibly valuable tool for anyone looking to optimize their website’s SEO performance.

Whether you’re new to the world of SEO or a seasoned pro, this platform has everything you need to take your website rankings to the next level.


AnswerThePublic is an excellent keyword research tool that can help you understand the questions, phrases and terms people are searching for online.

This platform takes your search term and generates a range of related questions based on the five W’s (who, what, where, when and why) as well as how.

One thing that sets AnswerThePublic apart from other keyword tools is its visual interface. The results are presented in a wheel diagram or “search cloud” which makes it easy to digest information quickly.

You can also download the data in CSV format making it easy to integrate into other SEO tools.

Another great feature of AnswerThePublic is its ability to narrow down searches by location and language. This means you can target specific geographic areas with your content strategy effectively.

If you want to uncover new keywords ideas or optimize existing content around popular topics, then AnswerThePublic is definitely worth checking out.

It’s simple-to-use interface combined with powerful insights make this one of the best free SEO tools available today!


Woorank is a popular SEO tool that provides in-depth website analysis. This tool checks various aspects of the website to identify areas for improvement.

The analysis includes website speed, mobile-friendliness, security, and more.

One of the main features of Woorank is its ability to generate detailed reports on each aspect it checks. These reports provide valuable insights into what needs to be fixed on the website.

They also suggest ways to optimize content for search engines and improve user experience.

Another great feature of Woorank is its competitive analysis tools. With this feature, you can see how your site stacks up against competitors in terms of traffic, domain authority, backlinks, and other key metrics.

Using Woorank regularly can help you stay ahead of your competition by identifying new opportunities for growth and improvement. It’s definitely worth considering if you’re serious about improving your SEO game!

SEO Quake

SEO Quake is a powerful SEO tool that provides in-depth analysis of websites, including on-page and off-page optimization. This free browser extension offers comprehensive information such as Alexa rank, backlinks, domain age, and more.

With the help of SEO Quake, you can easily compare your website with other competitors’ websites. It also analyzes the keyword density of your web page content and checks for broken links on your site.

These ten best SEO tools are great options for anyone looking to improve their website’s search engine ranking without breaking the bank.

Whether you’re just starting out or have been optimizing your site for years, these tools provide valuable insights into how to make improvements that will benefit your business online. So go ahead and try them out today!


SEOPressor is the last on our list but definitely not the least. This all-in-one SEO tool helps you optimize your website for better search engine ranking.

It provides real-time insights and suggestions to improve your content’s readability, keyword usage, and overall optimization.

One of its most significant features is the ability to analyze your website’s pages and give them a score based on their SEO-friendliness.

SEOPressor lets you track your progress over time with detailed reports so that you can see how well your website is performing in search engines.

Google Analytics (GA4)

Google Analytics is (GA4) undoubtedly one of the most popular free SEO tools available in the market. It helps website owners track their site traffic, user behavior, and other important metrics to enhance their digital marketing strategies.

With Google Analytics, you can easily generate detailed reports on your site’s performance such as visitor demographics, bounce rates, conversion rates, and much more.

This tool also allows you to set up custom alerts that notify you of any unusual activity on your website.

Moreover, by analyzing data from Google Analytics reports on a regular basis, users can identify areas for improvement and adjust their SEO strategies accordingly.

This powerful tool has become an integral part of many businesses’ online presence and should be utilized by anyone looking to improve their SEO efforts.

If you want to optimize your website’s performance for search engines or even just get insights about how people are interacting with it then Google Analytics is definitely worth checking out!

Google Sheets

Google Sheets may not be the first tool that comes to mind when you think of SEO, but it’s actually a great resource for organizing and analyzing your website data.

With Google Sheets, you can create custom spreadsheets to track everything from keyword rankings and backlinks to traffic sources and conversion rates.

One of the best things about Google Sheets is its collaboration features. You can easily share your sheets with team members or clients, which makes it easy to collaborate on SEO projects in real-time.

Since Google Sheets is cloud-based, you can access your data from anywhere with an internet connection.

In addition to tracking your website metrics, Google Sheets also offers powerful analysis tools like pivot tables and charts.

These features allow you to visualize and understand your data more easily so that you can make informed decisions about your SEO strategy.

If you’re looking for a free tool that can help with both organization and analysis of your website’s SEO performance, give Google Sheets a try!


SEO plays a vital role in the success of any website or online business. However, it can be overwhelming to handle all the optimization tasks on your own.

That’s why using free SEO tools like the ones mentioned above can make your life easier.

These tools will help you analyze and improve your website’s performance, identify keyword opportunities, monitor backlinks and optimize content for search engines.

Remember that while these free tools are helpful, they may not provide you with all the features and functionality you need for a complete SEO strategy.

Therefore, if budget allows it is always worth investing in paid SEO tools to get more insights into how your website performs and what changes you need to make to rank higher in search engine results pages (SERPs).

With that said, start by utilizing these ten best free SEO tools today and watch your website traffic increase!

Frequently Asked Questions On SEO Tools

What are SEO tools?

SEO (Search Engine Optimization) tools are software programs or web applications used by digital marketers and website owners to improve their search engine rankings.

These tools help users analyze different aspects of their website’s performance, identify areas for improvement, and develop strategies to increase their visibility on search engines.

There are several types of SEO tools available in the market today, each with its unique features and benefits.

Some common SEO tools include:

1. Keyword research tools: These tools help users find relevant keywords and phrases related to their business or industry that people use when searching online.

2. On-page optimization tools: These tools analyze a website’s content structure, meta tags, headings, images, URLs, and other elements to ensure they comply with best practices for SEO.

3. Link-building analysis tool: This type of tool helps users understand how well-linked websites point back to theirs by analyzing the quality of links pointing at it & identify potential backlinks opportunities.

4. Site audit/health checkup tool: It inspects an entire site or specific page URL(s) for technical errors such as broken links (internal & external), missing alt tags, etc., which impact negatively the overall ranking score

5. Competitive analysis tool: It gives insights into competitors’ strategies like targeted keywords usage frequency & distribution across pages and estimated traffic sources/sources among others.

What is the most popular SEO tool?

The most popular SEO tool is undoubtedly Google Analytics. This free tool provides detailed insights into the performance of your website, including information on traffic sources, user behavior, and conversion rates.

With Google Analytics, you can track your website’s performance over time and make data-driven decisions to improve your search engine rankings.

There are a number of other popular SEO tools that are commonly used by marketers and webmasters.

These include Moz Pro, SEMrush, Ahrefs, and Screaming Frog. Each of these tools offers unique features for keyword research, backlink analysis, site auditing, and more.

Which SEO tool is free?

There are many SEO tools available in the market, but finding a truly free one can be challenging.

However, there are some excellent options that you can use to improve your website’s search engine optimization without spending any money.

One of the best free SEO tools is Google Analytics.

This tool provides valuable insights into your website’s traffic and user behavior.

It helps you analyze your audience’s demographics, interests, and behaviors as they navigate through your site.

You can also monitor which pages get the most views and how long visitors stay on each page.

Another great option is Google Search Console.

This tool helps webmasters understand how their websites appear in search results and allows them to fix issues that may prevent their sites from ranking well on search engines such as Google or Bing.

Does Google have a free SEO tool?

Yes, Google offers a free SEO tool called Google Search Console.

This powerful tool allows website owners to monitor their site’s performance on search engines, track keyword rankings, identify technical issues and optimize content for better visibility in search results.

With this tool, you can see which pages of your website are indexed by Google and how they appear in search results.

You can also find out which keywords people use to find your website and where traffic is coming from.

Is SEMrush the best SEO tool?

SEMrush is definitely one of the best SEO tools available in the market today.

It offers a comprehensive suite of features that can help businesses and marketers boost their search engine rankings, improve website traffic, and increase online visibility.

One of SEMrush’s key strengths is its ability to provide in-depth competitor analysis. Users can gain insights into their competitors’ keyword strategies, backlink profiles, and ad campaigns.

This information allows them to identify gaps in their own strategy and make data-driven decisions on how to improve.

Is small SEO tools free?

Yes, Small SEO Tools is a free online platform that offers a wide range of SEO tools to help website owners improve their search engine rankings.

The platform features over 100 different tools that can be used for keyword research, link building, content optimization, and more.

Small SEO Tools does not require users to create an account or provide any personal information in order to use its services.

Simply visit the website and start using the various tools available.

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